The website Norient highlights one of the most exciting prospects relating to contemporary culture around sonic practices: the reclaiming and bridging of cultural dialogue around sound and music and its accessibility on a global scale. Outside the gentrification of music within the popular industry and culture, Norient’s form, presentation, and system of information organization allows users to not only discover new music with a click of a button, but also allow for their discovery through the lens of chosen forms such as films, images, sounds, and words. I believe this form of cultural communication in music will become increasingly more vital, as the most exciting developments in music, art, and sound are now happening far away from the institution and industry. There seems to be an increasing gap between gentrified musical subcultures and the real, rich pockets of community and culture that are pushing the boundaries of sound and art. I believe that platforms such as Norient are valuable in creating a bridge for people to expand their awareness of sound and music and unravel the propaganda of musical commodification enforced by the wider industry.